AN EPHEMERAL NEW LOOK FOR PROMOD

AN EXPRESS APPLICATION AND REMOVAL
Category
COMMUNICATION & DECORATION, relooking
About This Project
A REFRESHING REBRANDING

Celebrating its 40 years anniversary, PROMOD changes its image et becomes PROMOD Boutique Française.

 

In order to discreetly renovate its first boutique and following the strategy « hide to better show », the brand called GSDI to decorate the windows of the shop located on the Avenue des Champs Elysées.

 

AN APPRECIATED SPEED OF EXECUTION

For this creation whose show time lasted only 8 days, a printed and micro-perforated film displaying a pattern provided by PROMOD over a 40m² surface was applied on every shop’s window by two GSDI’s application technicians.

 

Applied on February 21st before sunrise, it was removed on Friday 28th February in the evening to allow the new hotspot’s Promod Boutique Française opening on Saturday morning.